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Design Director - Valencia Spain Area - Remote
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Contact Information
📍 Valencia, Spain | Remote Available
📧 adrianfuentesvazquez@gmail.com
📞 Available upon request
🔗 LinkedIn | PortfolioAbout MeA passionate Game Design Director with a deep-rooted love for storytelling, architecture, photography, and art, I bring a unique and holistic approach to level design. My creative problem-solving skills, combined with a strong collaborative mindset, allow me to build immersive and engaging gaming experiences. With experience living in diverse cultures, I thrive in dynamic environments where curiosity, adaptability, and innovation are paramount. My goal is to transform constraints into opportunities, crafting memorable and impactful gameplay that resonates with players.I’m always open to meaningful collaborations and new opportunities. Feel free to reach out if you'd like to connect or discuss potential projects!Feel free to reach out if you'd like to connect or learn more about my work. I'm always excited to collaborate and discuss new opportunities!Professional SummaryWith over 13 years of experience in the gaming industry, I specialize as a Game Design Director and Product Manager across consoles, PC, VR, and mobile platforms. I am adept at leading cross-functional teams to deliver innovative, engaging content for both casual and core audiences, spanning premium and F2P models. I excel at fostering creativity, driving cohesive visions, and leveraging design-thinking methodologies to overcome complex challenges and deliver successful projects.Key SkillsPitching & Funding Acquisition
Creative Leadership
Design Strategy
Team Building & Mentorship Management
Innovation & Experimentation
TALKS
DIGITAL DRAGONS 2023
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Voicemod Desktop
Product Manager, Voicemod, Remote, Mar 2020 – Oct 2021I had the opportunity to lead a talented team of over 20 developers and cross-functional teams in a project to enhance app performance. This initiative significantly contributed to the successful launch of our product and resulted in a 15% decrease in bounce rate. As a result, we achieved an impressive 900% year-over-year growth in monthly active users.Furthermore, leveraging data analysis, customer insights, and user behavior trends, we introduced new features that led to a 25% increase in average order value and a 10% growth in our monthly active user base.Another critical project I spearheaded was the development and execution of a comprehensive transition plan to shift to the "as-a-service" model. Through meticulous planning and the use of wireframes, this endeavor produced a remarkable 40% increase in user engagement and satisfaction.
BATTLE ROYALE ULTIMATE SHOW
Product Lead & Senior Game Designer, Codigames, Valencia, Apr 2017 – May 2018During my time with the company, I was responsible for creating and developing a unique IP for a Casual Mobile Multiplayer Action Brawler game using Unity. By keeping abreast of market trends and understanding consumer preferences, I successfully guided the product strategy, which helped the organization achieve a $30 million increase in annual revenue the following year. To encourage creativity and drive innovation, I organized weekly brainstorming sessions that resulted in implementing cutting-edge game features, leading to a 25% increase in player retention.Additionally, I oversaw the implementation of a company-wide design approach and offered guidance to Agile workflow teams. I defined the product strategy, provided strategic advice across all teams and projects, and offered crucial insights, enabling the company to adapt to successful market trends. I also led the conceptualization, design, and creation of original intellectual property from the initial pitch to the MVP, Soft Launch, and Release stages.Furthermore, I was directly involved in creating, reviewing, and approval of Core and Meta features. I provided daily creative direction to a team of 10+ designers, artists, and engineers and actively participated in recruiting critical members for the game development team. I also played a significant role in developing an efficient pipeline to ensure the team's productivity and job satisfaction while ensuring that all team members were provided with opportunities for professional and creative development.(Artists: Raul Rosell and Amelia Vidal)
Goodgame Empire: MILLENNIUM WARS
Senior Game Designer, Goodgame Studios, Hamburg, Aug 2015 – Jan 2017As a Senior Game Designer, I conducted research on market trends to inform the development of new game projects, contributing to a significant 30% increase in the approval rate of new game concepts. Additionally, I led a team in creating more immersive player experiences and game mechanics, leading to a 20% boost in user engagement.By incorporating player feedback, we enhanced in-game systems, resulting in a 20% increase in player retention and a 15% decrease in player attrition.Throughout this process, I ensured the game content and systems were high quality and aligned with our brand's strategic objectives.My responsibilities also included:
- Developing high-quality game content and system designs.
- Offering strategic advice and industry insights.
- Actively contributing to creating, reviewing, and approving core and meta-features.
- Leading and collaborating with a team of over five developers and ensuring alignment with the brand and key performance indicator (KPI) goals through collaboration with leadership and executives.
ASPHALT 8: AIRBORNE
Game Designer, Gameloft BCN,May 2011 – Dec 2014This game has enjoyed over 400 million players since its release in 2011. It is still one of the Top Performers in the Racing Genre worldwide on the iOS Appstore and has been ported to several systems.I worked on various aspects of the game, including game vision, core mechanics, multiplayer features, user acquisition, transitioning to a free-to-play model post-launch, UI implementation, and Twitch API integration.The game received numerous awards, including Best Mobile Game App at GSMA Global Mobile Awards 2015, Best Smartphone/Tablet Game at Gamelab 2014 Awards, and other recognitions.My contributions led to a 40% increase in daily active users within the first month after transitioning Asphalt 8: Airborne to a free-to-play model. Additionally, my work on UI/UX and live ops events resulted in a 40% boost in player engagement and a 25% increase in daily active users.🏆 Designed the world's first Twitch API integration on a mobile title.
🏆 Mobile backend as service, UI/UX, and new UI proprietary tool design.AWARDSBest Mobile Game App GSMA Global Mobile Awards 2015
Best Smartphone/Tablet Game Gamelab 2014 Awards
Android Game of the Year Pocket Gamer Awards 2014
Best Sports/Driving Game Pocket Gamer Awards 2014
Windows Phone Game of the Year Pocket Gamer Awards 2014
Most Popular Game (Overseas) Korea Game Awards 2014
The Adventures of Tintin: The Game
Game Designer, Gameloft BCN, May 2011 – Dec 2014I scripted innovative gameplay systems and puzzles for critical levels in "The Adventures of Tintin™ - The Game," contributing to a 30% increase in the overall game completion rate.Additionally, I was responsible for level design and cinematic design using a proprietary engine and tools.I also designed and prototyped Quick Time Events (QTEs), combat systems, mini-games, and puzzle systems scripting.
FLYING WILD HOG
Game Design Director, Remote, Oct 2022 – Apr 2024UE5 Action-Adventure unannounced title.As the Head of the Design team at the Warsaw business unit, I provided comprehensive support to the game team, including hiring, talent growth, mentorship, pipelines, and staff deployment across Design disciplines.
As a vital Leadership team member, I report directly to the CEO and engage in operational and strategic decision-making. As part of the project directors group, I play a pivotal role in shaping the creative vision and effectively communicating it to both the internal team and external stakeholders. Additionally, I am involved in hands-on development, which includes defining gameplay and meta-design.I have utilized my expertise to create compelling pitch decks for innovative game concepts, secure funding for an Unreal Engine 5 Third-Person Action Game, and establish partnerships with respected publishers and IP holders. As the leader of the Design department, I oversee the recruitment and management of lead and individual contributor designers across all disciplines. My initiatives have significantly reduced employee turnover, achieved through implementing mentorship programs and conflict resolutions using empathic leadership.Furthermore, my guidance has effectively led a development team of over 200 individuals to achieve excellence in creativity and innovation, thereby reducing project timelines by 20% by adopting collaborative design methodologies.
Tuscany Villa
Senior Product Manager, Roadmap, Scopely, Sevilla, Oct 2021 – Oct 2022As Senior PM, I was responsible for developing and implementing the Tuscany Villa Product Strategy.I also collaborated with stakeholders to create product strategies and a content roadmap to extend the product's longevity and meet milestones and KPI targets.My responsibilities involved:
- Setting short- and long-term financial targets and business forecasts for the game.
- Researching the market.
- Prioritizing impactful features to add to the roadmap.Additionally, I contributed to developing, reviewing, and approving Core and Meta features while collaborating with a team of over 90 designers, artists, and engineers daily.My role also included actively searching for and recruiting key product development team members and developing a pipeline that enabled the team to work more effectively.
KAKUSEI
Creative Director, Game Director, Graphic DesignerUE5 - INDIE - DARK SCI-FI ACTION HORRORWEBSITEYour only route is through the shadows of The Vault, a subterranean stronghold overtaken by Synth Parasites after a renegade noble caused mayhem in an attempt to steal the Emperor's secrets.As Atlas, a badass-enhanced assassin, wield magnetic powers, adapt your tactics, and face evolving horrors in a fight for survival and identity.
Stealth, strike and kill the traitors in the depths in this indie premium FPS action horror game!
